Post by lizaseo11 on Nov 8, 2024 22:41:37 GMT -5
What is click fraud?
Click fraud is the deliberate and unnatural increase in clicks (views) on advertising materials using bots or motivated users in order to intentionally waste the advertiser's advertising budget. In most countries of the world, this activity is recognized as fraud.
Who needs click fraud?
Click fraud is, of course, first and foremost an activity that allows you to earn very good money. And where there is money, there are always scammers. Let's figure out who is involved in the advertising process:
The webmaster on whose site the advertisement is placed.
An advertising network or advertising agency (there may be several), if the advertiser does not place ads on the webmaster's website directly.
Advertiser .
So, of all the participants in the process, click fraud is disadvantageous to only one – the advertiser.
All the rest are interested in clicking, because they obviously receive additional income from bot and motivated clicks at the expense of the advertiser's budget.
How do they click on ads?
There are 2 main methods of click fraud:
Clicking on ads with bots. There are shopify website design a huge number of bot farms that continue to improve and become more and more like a person both technically and behaviorally.
Clicking ads using motivated traffic. There are special systems, such as task exchanges, active advertising systems, where people perform almost any tasks on the Internet for money, including clicking. We also track these types of traffic, constantly replenish the base of such users and know how to identify them well.
The Botfaqtor team is constantly upgrading and improving its bot detection algorithms.
The scale of the tragedy …
According to global research , in 2019, advertisers lost more than $40 billion on bot clicks and ad views, and unfortunately, the amount of fraud in the field of online advertising is only growing from year to year. According to the available data from the Botfaqtor service, click fraud in the Yandex Advertising System (YAN) ranges from 10 to 70% depending on the topic.
That is, it is quite possible that every third click that you pay for in YAN is useless and even harmful; as a rule, such clicks are made with little depth and little time on the site, which negatively affects the behavioral factors of the site and lowers its ranking .
Who is fighting this?
Of course, every self-respecting advertising network has its own anti-fraud system.
How effective are they?
It must be admitted that Google and Yandex have quite powerful algorithms for identifying bot traffic, but they are clearly not ideal, which proves the presence of click fraud in each of these systems.
Why don't they improve them?
There are many reasons for this, but the main one, in our opinion, is hidden in the point above “ Who needs click fraud ?” , because if bot traffic is completely eliminated, advertising systems will earn 30-40% less.
There are also special antifraud systems, but there are very few of them. This is where the idea of creating Botfaqtor as a comprehensive anti-bot protection system came from, we have been doing this for over 5 years and know almost everything about bots.
How can Botfaqtor help protect your advertising campaign in YAN?
To begin with, let's introduce a few terms, many are already familiar with them, but still:
The Yandex.Metrica audience segment is a Yandex.Metrica report in which you can select a group of users by specific parameters: gender, age, interests, etc.
Adjusting bids in Yandex.Direct allows advertisers to increase or decrease the bid when displaying an ad depending on specific conditions. Bid adjustments can be made for a specific segment of the Yandex.Metrica audience.
Now let's move directly to the protection algorithm step by step:
You need to register in the Botfaqtor system.
Add the site to the section " Yandex.Direct click protection " and get the code that needs to be installed on the site, all instructions will be when adding.
You need to provide access to Yandex.Metrica and Yandex.Direct via API and select the advertising campaigns you want to protect.
Botfaqtor will then automatically protect selected advertising campaigns from click fraud.
How exactly does Botfaqtor protect advertising campaigns?
After you have installed the code on the site, the analysis of each visitor to the site begins. After the analysis, we identify bots and motivated traffic that clicks on your ads. You can see all the statistics online in your personal account. After we have identified the clicker, we send data to the metric via API so that this user is added to a special segment in Yandex.Metrica that we created earlier.
Thus, the segment is filled with bots and clickers. For this segment in Yandex.Direct via API, we create a bid adjustment for protected campaigns and reduce it by 100%, thereby prohibiting the display of ads for this segment (bots and clickers). The longer Botfaqtor protects advertising campaigns, the more effective the protection.
But that's not all...
Once you connect to our system, we will automatically provide access to the " General Bot Segment ".
Which consists of all previously caught bots and clickers on all sites, which currently have 2.7 million users , for example, the standard YAN mechanism allows you to add only 25 IP addresses to the exception.
Connecting this segment to protection usually gives an immediate positive effect and an increase in conversion.
In the near future, we also plan to add the functionality of blocking ads for “junk traffic” (users who click on ads several times and do not perform any active actions).
You can also always view reports on UTM tags and keywords in our personal account, identify the most bot-like ones and disable them.
How much does it cost?
The cost of one check of one visit from Yandex.Direct on the VIP tariff is 0.7 rubles, which will be profitable for you even with minimal clicks.
On average, our clients save 20% of their advertising budget with Botfaqtor costs of 1% of their advertising budget. And as a nice bonus, you get traffic analysis not from Yandex.Direct absolutely free of charge, which will also help you save your advertising budget.
Click fraud is the deliberate and unnatural increase in clicks (views) on advertising materials using bots or motivated users in order to intentionally waste the advertiser's advertising budget. In most countries of the world, this activity is recognized as fraud.
Who needs click fraud?
Click fraud is, of course, first and foremost an activity that allows you to earn very good money. And where there is money, there are always scammers. Let's figure out who is involved in the advertising process:
The webmaster on whose site the advertisement is placed.
An advertising network or advertising agency (there may be several), if the advertiser does not place ads on the webmaster's website directly.
Advertiser .
So, of all the participants in the process, click fraud is disadvantageous to only one – the advertiser.
All the rest are interested in clicking, because they obviously receive additional income from bot and motivated clicks at the expense of the advertiser's budget.
How do they click on ads?
There are 2 main methods of click fraud:
Clicking on ads with bots. There are shopify website design a huge number of bot farms that continue to improve and become more and more like a person both technically and behaviorally.
Clicking ads using motivated traffic. There are special systems, such as task exchanges, active advertising systems, where people perform almost any tasks on the Internet for money, including clicking. We also track these types of traffic, constantly replenish the base of such users and know how to identify them well.
The Botfaqtor team is constantly upgrading and improving its bot detection algorithms.
The scale of the tragedy …
According to global research , in 2019, advertisers lost more than $40 billion on bot clicks and ad views, and unfortunately, the amount of fraud in the field of online advertising is only growing from year to year. According to the available data from the Botfaqtor service, click fraud in the Yandex Advertising System (YAN) ranges from 10 to 70% depending on the topic.
That is, it is quite possible that every third click that you pay for in YAN is useless and even harmful; as a rule, such clicks are made with little depth and little time on the site, which negatively affects the behavioral factors of the site and lowers its ranking .
Who is fighting this?
Of course, every self-respecting advertising network has its own anti-fraud system.
How effective are they?
It must be admitted that Google and Yandex have quite powerful algorithms for identifying bot traffic, but they are clearly not ideal, which proves the presence of click fraud in each of these systems.
Why don't they improve them?
There are many reasons for this, but the main one, in our opinion, is hidden in the point above “ Who needs click fraud ?” , because if bot traffic is completely eliminated, advertising systems will earn 30-40% less.
There are also special antifraud systems, but there are very few of them. This is where the idea of creating Botfaqtor as a comprehensive anti-bot protection system came from, we have been doing this for over 5 years and know almost everything about bots.
How can Botfaqtor help protect your advertising campaign in YAN?
To begin with, let's introduce a few terms, many are already familiar with them, but still:
The Yandex.Metrica audience segment is a Yandex.Metrica report in which you can select a group of users by specific parameters: gender, age, interests, etc.
Adjusting bids in Yandex.Direct allows advertisers to increase or decrease the bid when displaying an ad depending on specific conditions. Bid adjustments can be made for a specific segment of the Yandex.Metrica audience.
Now let's move directly to the protection algorithm step by step:
You need to register in the Botfaqtor system.
Add the site to the section " Yandex.Direct click protection " and get the code that needs to be installed on the site, all instructions will be when adding.
You need to provide access to Yandex.Metrica and Yandex.Direct via API and select the advertising campaigns you want to protect.
Botfaqtor will then automatically protect selected advertising campaigns from click fraud.
How exactly does Botfaqtor protect advertising campaigns?
After you have installed the code on the site, the analysis of each visitor to the site begins. After the analysis, we identify bots and motivated traffic that clicks on your ads. You can see all the statistics online in your personal account. After we have identified the clicker, we send data to the metric via API so that this user is added to a special segment in Yandex.Metrica that we created earlier.
Thus, the segment is filled with bots and clickers. For this segment in Yandex.Direct via API, we create a bid adjustment for protected campaigns and reduce it by 100%, thereby prohibiting the display of ads for this segment (bots and clickers). The longer Botfaqtor protects advertising campaigns, the more effective the protection.
But that's not all...
Once you connect to our system, we will automatically provide access to the " General Bot Segment ".
Which consists of all previously caught bots and clickers on all sites, which currently have 2.7 million users , for example, the standard YAN mechanism allows you to add only 25 IP addresses to the exception.
Connecting this segment to protection usually gives an immediate positive effect and an increase in conversion.
In the near future, we also plan to add the functionality of blocking ads for “junk traffic” (users who click on ads several times and do not perform any active actions).
You can also always view reports on UTM tags and keywords in our personal account, identify the most bot-like ones and disable them.
How much does it cost?
The cost of one check of one visit from Yandex.Direct on the VIP tariff is 0.7 rubles, which will be profitable for you even with minimal clicks.
On average, our clients save 20% of their advertising budget with Botfaqtor costs of 1% of their advertising budget. And as a nice bonus, you get traffic analysis not from Yandex.Direct absolutely free of charge, which will also help you save your advertising budget.